Approach

The product and service offer of this market leader in Inspection Technologies, addresses a diverse range of manufacturers looking to enhance their inspection quality. Overall a very niche market, but thanks to S2M’s experience supporting hundreds of B2B firms with complex propositions, but also proven methodology, a deep understanding of the client’s complex product line and corresponding requirements was achieved in short time.

The goal was to define a long-lasting market approach that considers all stakeholders involved and leads to an incredible ROI. After just two weeks of establishing the product-market fit through in-depth research and exchanges with key decision makers across the client’s departments, S2M was ready to reach out to pre-defined targets.

By accelerating the outreach in multiple markets, S2M helped this client to open many doors leading to a maximum number of opportunities. By using an elaborated approach incorporating the new branding strategy, Key Decision Makers not only gained awareness of the new name but also received valuable knowledge of the product benefits and USP of the client.

Adding to the factor of targeting multiple diverse European and Asian markets simultaneously, the collaboration and exchange with multiple Sales teams was quickly defined as a key factor leading to the success of this project.