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Leading Customer Communications software vendor

Building a global – scalable Lead Generation engine

Industry
Enterprise software | Cross-industry
S2M Offering
Lead Generation + ABM

€97+ million

Sales pipeline generated

1300+

Highly qualified meetings organized

Creating sustainable growth across regions

A leading Customer Communications software vendor was in need for an established Marketing agency to form a global partnership that would provide international coverage, business development expertise and the right tools to help accelerating the market leader’s Sales generation on multiple continents.

This key player was expanding its global coverage on a fast pace; needing to adapt their outreach to a multinational business environment while strengthening their positioning within the highly competitive market.

S2M was a perfect fit to create a long-term business partnership on a global level to successfully tackle these challenges. Providing all necessary tools and expertise to support this client in its expansion. S2M would not only meet commercial requirements, but also help elaborate the most beneficial positioning of the client’s solution portfolio.

Scaling-up sales opportunities in Europe,
Asia and Americas

Lead Generation + ABM

The vendor decided to team up with S2M group due to their multinational experience, their ability to provide dedicated and local resources as well as their flexible and scalable methodology.

These factors allowed S2M to adapt and scale in new markets and to any changes in the client’s strategy while providing consistent results; helping the market leader to develop and expand their market penetration and positioning around the globe.

Providing the most relevant services, anytime and anywhere

Combining in-depth market analysis, knowledge development of the client’ solutions and business development expertise, S2M implemented the most effective and efficient Lead Generation engine for this client, worldwide.

Providing a flexible and custom solution based on the client’s needs as well as local market requirements, S2M implemented a broad portfolio of Demand Generation strategies – from nurturing Inbound Leads, executing Lead Generation on scale up to conducting focused ABM activities on Key Accounts.

Additionally, due to the extensive amount of market feedback generated over time, S2M helped strengthening the leader’s positioning on multiple continents while generating highly qualified leads with Key Market Players, leading to multiple million € deals.

Worldwide success story

Over the years, working together in the APAC, America, and EMEA regions, S2M contributed to generating over €97 million sales pipeline by empowering Sales and Marketing teams to meet their KPIs.

The ability to scale combined with specialized knowledge and methodology led to a successful collaboration and results throughout any targeted market. By supporting local sales teams to be more productive and allowing for a faster time-to-market, S2M supported this client to grow quicker, more efficiently, and establish its market positioning on a global scale.

During the collaboration, S2M was able to feed the client’ sales pipeline with over 1’300+ highly qualified meetings, of which over 50% led to confirmed sales opportunities and the signature of numerous new clients representing over €17 million revenue.

20+

Markets covered with lead generation and ABM services

€97+ million

Sales pipeline generated

1300+

Highly qualified meetings organized

Case studies

Increase Sales Pipeline
at scale in APAC
and EMEA

Case studies

Lead Generation - ABM at scale to support growth
in challenging times

Case studies

Growth marketing for
Global Business
Acceleration

Case studies

Expanding in key
Asian markets

Get in Touch

Whether you’re considering a Lead Generation trial program or ready to run ABM at scale, discover how we can help you get to results faster.

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