Global leader in Digital Transformation

Lead Generation – ABM at scale to support growth
in challenging times

Industry
Enterprise software
S2M Offering
Lead Generation + ABM on named accounts

35+

Sales opportunities in the first 12 weeks

37x

Return On Investment

Achieving revenue generation in multiple APAC markets

With the help of S2M, a top 10 European software company supporting over 10’000 clients in 70 countries worldwide, was able to accelerate their pipeline and revenue generation within new logos and key strategic accounts in multiple APAC markets.

This client was looking for a growth marketing agency expert in B2B complex Tech sales, with strong APAC presence, and that could support the marketing contribution to regional sales for their priority markets and products, by delivering them with qualified sales meetings and sales opportunities in Australia, New Zealand, Singapore, Malaysia and Hong Kong.

The program’s objective was also to test S2M’ services by generating concrete results that would be used as a benchmark to predict result while scaling to new countries & product suites.

Adding to existing business development challenges, the outbreak of COVID-19 compelled us to adapt to new priorities, ways of working and develop new marketing tactics very swiftly, while maintaining results initially planned with success.

Predictive growth acceleration services throughout APAC

Lead Gen + ABM on named accounts

The main goal for S2M included defining the best approach-to-markets to reach objectives and executing campaigns that would generate the results initially forecasted during kick-off phase accordingly. By using a scalable model and programs, S2M striven for long- lasting results and real return on investment.

Scalable model and programs for long-lasting results and ROI

S2M’ solutions offered a full – scale program including Marketing strategy and planning, Target Market and Customer Profile analysis, Content Design, Lead Generation and Inside Sales activities as well as strategic ABM on key accounts. This integrated approach allowed to continuously gather all necessary data and analytics to optimize results in all markets and feed the predictive model to forecast future response rates and the overall ROI.

Based on the high resilience of the model combined with the high flexibility of S2M’s overall solution – the approach implemented was predestined to withstand any change in external circumstances for the most part as it was based on true value – adding prospect interactions and activities.

Our focus
  • Supporting and accelerating business development throughout diverse target markets
  • Boosting contribution to pipeline and drive revenue growth in strategic key accounts
  • Provide scalable services based on predictive modelling for concrete sales pipeline development
  • Support in gaining ‘Smart Data’ of accounts and prospects based on real market feedback and analytics

Moving forward together

Through the 3-month program together, despite the global disruption of COVID-19, S2M successfully delivered the results that had been forecasted and helped reach objectives for all targeted countries. The resilience of the model was proven and a solid basis for future collaboration was established.

The S2M team was able to engage with 100+ strategic key accounts, that share similarity in traits with client’s client portfolio in the APAC region, and was able to generate 20+ highly qualified sales meetings with key decision makers. This led to sales confirmed opportunities entering the client’s CRM in more than 50% cases, with a total value of USD 2+ million.

Following the success of the collaboration, the client increased the collaboration with S2M by opening new markets, new products, reinforcing longer-term programs to become a strategic Outbound Lead Generation and ABM partner in the APAC region. S2M’s global presence and model allowed to replicate this type of program for any region, country and product while benefiting from the expertise gained and the onboarding work already carried out.

35+

Sales opportunities in the first 12 weeks

120%

Performance against qualified opportunity goal

37x

Return On Investment

Case studies

Growth marketing for
Global Business
Acceleration

Case studies

Building a global - scalable Lead Generation engine

Case studies

Increase Sales Pipeline
at scale in APAC
and EMEA

Case studies

Expanding in key
Asian markets

Case studies

Expanding market penetration
in the industrial sector

Case studies

New client acquisition in
strategic European
markets

Case studies

Expand sales impact and
create revenue growth
in key accounts

Get in Touch

Whether you’re considering a Lead Generation trial program or ready to run ABM at scale, discover how we can help you get to results faster.