(07) Strategy & Planning
From clarity to impactStrategic Marketing & Planning
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Aligning your teams around clear goals to drive measurable business outcomes.
A winning marketing program starts with a clear, data-backed strategy. We partner with you to define your Ideal Customer Profiles, map buyer journeys, and build scalable roadmaps that connect marketing activities to tangible business goals. Our approach ensures your teams are aligned, your budget is optimized, and your campaigns deliver measurable ROI.
we can help you
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We help your leadership and teams agree on precise objectives that align marketing efforts with overall business growth targets.
Understanding exactly who to target and how they buy enables highly relevant marketing and sales strategies.
Build flexible marketing plans that can evolve with your company’s growth, ensuring sustainable success.
We optimize budgets, tools, and personnel to get the best results from your marketing investments.
Establish KPIs and reporting frameworks that provide transparent insights into campaign success and areas for improvement.
Break down silos between marketing, sales, and product teams to ensure smooth execution and shared accountability.
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Frequently asked question
We partner with ambitious B2B companies selling high-value, complex solutions. Our clients range from global leaders like Cisco, Tata Communications, and VISA to fast-scaling innovators in Technology, SaaS, Fintech, and Manufacturing.
If your average deal size sits between $50,000 and $500,000+, and you need to navigate multi-stakeholder, long-cycle sales, you’re in our sweet spot.
Our SDR teams are based in Spain, France, Canada, Thailand, and China, giving us a global footprint with local cultural insight. We deliver campaigns worldwide — wherever your prospects are, we can engage them.
We don’t just count dials or emails — we measure what matters:
✅ Meetings booked
✅ Meeting attendance rates
✅ Conversion to opportunities
✅ Pipeline influenced & generated
You’ll have full visibility through our reporting dashboards and structured review meetings, where we align on results and continuously optimize performance.
We follow a Kick-Off framework that ensures alignment and sets your campaign up for success:
1. Pre-Kick-Off Prep – You’ll receive a structured onboarding pack to capture your value proposition, ICP, competitors, and priorities.
2. Kick-Off Call – We align with your sales and marketing teams, review your ICP and TAL, and lock in campaign goals.
3. Two-Week Ramp-Up – Includes SDR training, messaging development, account research, and tool setup.
4. Campaign Launch – Within 30 days, we start generating qualified conversations.This process ensures we move fast without sacrificing quality.
Our goal is to deliver your first sales-qualified lead within 30 days of campaign execution. We prioritize early wins while building a scalable outbound engine that compounds over time.
Most agencies chase volume. We focus on value.
❌ Others: generic lead gen, spray-and-pray outreach
✅ S2M: intelligence-led, human-powered SDR teams trained to understand your ICP, personalize at scale, and convert conversations into pipeline.
It’s not about more calls — it’s about the right conversations with the right people at the right time.