case study
Nuvei | Driving Pipeline Growth Across EMEA & APAC
Nuvei | Global Payments Technology company
S2M
September 16, 2025
•
4 min read
about project
Accelerating Growth & Pipeline in APAC
Nuvei is a global payments technology company connecting businesses and customers in over 200 markets. Supporting hundreds of payment methods and currencies, Nuvei enables clients to expand internationally with speed, security, and flexibility.
To strengthen its presence across EMEA and APAC, Nuvei partnered with S2M to reach C-level executives in strategic industries and accelerate global expansion.
PROJECT KPI
Multiple
Clients Won
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50% Reduction
in Lead Response Time
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100%
Meeting Acceptance Rate
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problem statement
Breaking Through to C-Level Decision-Makers
As Nuvei entered new regions, the company faced the challenge of:
- Breaking through to senior executives in competitive, complex markets.
- Building a consistent pipeline of sales-ready meetings with C-level stakeholders.
- Converting executive conversations into strategic partnerships and revenue opportunities.
OUR APPROACH
A Targeted, Multi-Channel Engagement Program
S2M designed a strategic engagement program to give Nuvei direct access to senior decision-makers and drive regional growth. The approach focused on three pillars:
- Account Prioritization — Identifying and targeting high-value accounts across EMEA and APAC.
- Executive Messaging — Developing tailored narratives aligned with C-level priorities.
- Multi-Channel Orchestration — Executing outreach across email, LinkedIn, and SDR engagement for consistent touchpoints.
S2M also delivered market insights and trend intelligence, helping Nuvei refine its targeting strategy and strengthen its go-to-market approach.
Client Testimonial
Hear from Our Client
“Partnering with S2M has been pivotal in driving growth across our strategic accounts in EMEA and APAC. Their expertise in engaging C-level executives and securing high-quality meetings has exceeded our expectations, leading to significant opportunities within our global pipeline. A standout achievement was securing a partnership with one of Singapore’s largest fashion houses — a major win for our business. Beyond engagement, their deep B2B expertise and market insights have been invaluable in refining and strengthening our go-to-market strategy.”
— Director, SDR & Marketing Operations, Nuvei
THE FINAL RESULT
Driving Pipeline Growth and Securing Strategic Wins
The collaboration delivered measurable impact:
- Multiple enterprise clients won.
- 50% reduction in lead response time.
- 100% meeting acceptance rate.
- Consistent C-level engagement across new markets.
- A landmark partnership secured with one of Singapore’s largest fashion houses, a major milestone for Nuvei’s APAC expansion.
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