case study
Nuvei | Driving Pipeline Growth Across EMEA & APAC
Nuvei | Global Payments Technology company
S2M
September 30, 2025
•
4 min read
about project
Accelerating Growth & Pipeline in APAC
Nuvei, a global payments technology company, connects businesses and customers across more than 200 markets. Supporting hundreds of payment methods and currencies, Nuvei helps clients expand internationally with speed, security, and flexibility.
To strengthen its presence in EMEA and APAC, Nuvei partnered with S2M to reach C-level executives in key industries. The goal was to accelerate global expansion by building a consistent pipeline of sales-ready meetings with C-level stakeholders—meetings that could unlock new partnerships and lead to immediate revenue opportunities.
PROJECT KPI
Multiple
Clients Won
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50% Reduction
in Lead Response Time
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100%
Meeting Acceptance Rate
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problem statement
Breaking Through to C-Level Decision-Makers
As Nuvei entered new regions, the company faced the challenge of:
- Breaking through to senior executives in competitive, complex markets.
- Building a consistent pipeline of sales-ready meetings with C-level stakeholders.
- Converting executive conversations into strategic partnerships and revenue opportunities.
OUR APPROACH
A Targeted, Multi-Channel Engagement Program
S2M designed a strategic engagement program to give Nuvei direct access to senior decision-makers and drive regional growth. The approach focused on three pillars:
- Multi-Channel Orchestration: coordinating outreach across email, LinkedIn, and SDR engagement to create consistent, credible touchpoints that built momentum over time.
- Account Prioritization: mapping high-value accounts across EMEA and APAC to focus resources where Nuvei could capture the greatest growth opportunities.
- Executive Messaging: developing narratives tailored for C-level stakeholders, ensuring conversations aligned with their strategic priorities.
S2M also delivered market insights and trend intelligence, helping Nuvei refine its targeting strategy and strengthen its go-to-market approach.
Client Testimonial
Hear from Our Client
“Partnering with S2M has been pivotal in driving growth across our strategic accounts in EMEA and APAC. Their expertise in engaging C-level executives and securing high-quality meetings has exceeded our expectations, leading to significant opportunities within our global pipeline. A standout achievement was securing a partnership with one of Singapore’s largest fashion houses, a major win for our business. Beyond engagement, their deep B2B expertise and market insights have been invaluable in refining and strengthening our go-to-market strategy.”
— Director, SDR & Marketing Operations, Nuvei
THE FINAL RESULT
Driving Pipeline Growth and Securing Strategic Wins
The collaboration delivered measurable impact:
- Multiple enterprise clients won.
- 50% reduction in lead response time.
- 100% meeting acceptance rate.
- Consistent C-level engagement across new markets.
- A landmark partnership secured with one of Singapore’s largest fashion houses, a major milestone for Nuvei’s APAC expansion.
“Global expansion creates a different set of challenges for revenue leaders. Sales teams can only cover so much ground, and without dedicated programs it’s difficult to consistently reach senior executives in new markets. The risk is that opportunities get delayed or competitors establish relationships first. With on-the-ground presence across key regions and expertise in executive engagement, S2M helps companies move faster, establish credibility locally, and turn expansion strategies into commercial results.”
— Guillaume Charron, Managing Director, S2M
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