case study

Relex | Driving Strategic Expansion in Latin America

Leading provider of supply chain management and demand planning solutions

Industry

Cross-Industry

LATAM

S2M

October 17, 2025

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4 min

about project

Relex, a leading provider of supply chain management and demand planning solutions, had established a strong presence in the retail sector across Latin America. The company sought to expand into the Consumer Packaged Goods (CPG) industry in Colombia, Mexico, and Argentina.

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To achieve this, Relex needed a strategic partner to drive lead generation and facilitate market entry for its Supply Chain Management and Demand Planning solutions.

PROJECT KPI

100%

Objectives Achieved

68%

Account Penetration

65%

Conversion to Pipeline

problem statement

Entering New Markets & Engaging Decision-Makers

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Relex faced several hurdles in expanding into the CPG sector:

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New Market Penetration: CPG required a unique approach, engaging a different set of decision-makers with sector-specific needs.
Lead Generation: Identifying high-potential CPG accounts and initiating meaningful conversations with key decision-makers in Colombia, Mexico, and Argentina.
Localized Messaging: Crafting messages that resonated with local market conditions and highlighted supply chain efficiency, demand planning, and CPG-specific challenges.

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OUR APPROACH

Targeted Strategy & Localized Engagement

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S2M partnered with Relex to develop and execute a strategic expansion plan:

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Targeted Account Identification: Conducted in-depth market research to pinpoint high-potential CPG accounts in the target countries.
Sector Diversification: Recommended expanding outreach to the vehicle manufacturing sector, identifying early traction and a clear need for Relex’s solutions.
Localized Messaging: Developed region-specific messaging in local languages, addressing supply chain challenges for both sectors.
Lead Generation & Multi-Channel Outreach: Executed a multi-channel strategy to engage decision-makers effectively.
Qualification & Meetings: Qualified leads and generated high-quality meetings aligned with Relex’s growth strategy.

Client Testimonial

What our Client Says

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"S2M’s expertise helped us look beyond the CPG sector and explore vehicle manufacturing, which proved to be an excellent growth opportunity. Their targeted approach and localized messaging led to strong engagement across both sectors, giving us a solid foundation for further expansion."

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- LATAM Marketing Director, Relex

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THE FINAL RESULT

Tangible Business Impact

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Successful Expansion: Relex successfully entered the CPG market and gained traction in vehicle manufacturing.
100% Objectives Achieved: Achieved all set objectives, from market entry to securing key meetings.
65% Opportunity Conversion: From meetings to qualified opportunities, driving tangible business prospects.

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"Relex’s success highlights the importance of exploring untapped sectors and aligning solutions with evolving market needs. By identifying vehicle manufacturing alongside CPG, Relex broadened its market reach and positioned itself as a leading partner for supply chain management and demand planning in Latin America. At S2M, we enable companies to break into new sectors and markets with strategies that deliver sustainable growth and measurable results."

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- Guillaume Charron, Managing Director, S2M