case study
Snowflake | Turning Inbound into Sales-Ready Pipeline Across APAC
Snowflake | Leading cloud-native data platform
S2M
October 3, 2025
•
5 min
about project
Expanding Snowflake’s Lead Generation Across EMEA
Snowflake, a leading cloud data platform, set out to strengthen its lead generation efforts across key EMEA markets, Spain, Italy, France, and Germany. With a strong global footprint, the company recognized the need for a localized strategy that would boost engagement, resonate with regional audiences, and deliver measurable results. Snowflake also wanted to ensure seamless alignment with their internal BDR teams, maximizing industry-specific focus and collaboration.
PROJECT KPI
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4 Countries
In Local Languages
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55+
Qualified Meetings
85% Conversion
To Sales Opportunities
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problem statement
Challenges in Driving Growth Across Four Markets
Despite its established brand recognition, Snowflake faced challenges in driving stronger results across EMEA:
- Need for a Results Boost: Lead generation required an extra push to increase both engagement and pipeline creation in Spain, Italy, France, and Germany.
- Effective BDR Team Collaboration: Ensuring that outreach was coordinated and mutually reinforcing between Snowflake’s internal BDRs and external partners.
- Localized Messaging: Tailoring content in local languages and addressing industry-specific pain points was essential to engage decision-makers and stand out in crowded markets.
OUR APPROACH
A Localized and Collaborative Approach
S2M partnered with Snowflake to deliver a highly localized and collaborative lead generation program:
- Localized Messaging: Executed campaigns in Spanish, Italian, French, and German, creating tailored narratives that spoke directly to each market’s unique challenges and opportunities.
- Seamless Team Integration: Collaborated closely with Snowflake’s BDR teams, aligning efforts, sharing insights, and ensuring a unified strategy across regions.
- Targeted Outreach: Prioritized high-value accounts in key industries, focusing on data-driven and tech-forward organizations most likely to benefit from Snowflake’s platform.
Client Testimonial
What Our Client Says
"Working with S2M allowed us to scale our outreach across multiple markets without losing the local touch that’s so critical in EMEA. Their ability to integrate seamlessly with our BDR teams and adapt messaging to each region helped us accelerate engagement and generate tangible results."
M.D., Lead Field Marketing Southern Europe, Snowflake
THE FINAL RESULT
Boosting Engagement and Pipeline Creation
The partnership with S2M delivered measurable impact across Snowflake’s key European markets. By integrating closely with internal BDR teams and tailoring outreach to each region, the campaign generated a highly qualified and actionable pipeline while strengthening collaboration and alignment across teams.
Key outcomes included:
- 55+ High-Quality Meetings Secured with senior decision-makers.
- 83% Conversion to Sales Opportunities, demonstrating strong lead qualification.
- Stronger Regional Alignment between S2M and internal BDR teams, ensuring consistent and effective outreach.
- Targeted Pipeline Growth focused on high-potential accounts in key markets.
"This collaboration with Snowflake is a great example of how aligning closely with internal BDR teams and applying a localized strategy can significantly boost pipeline generation. At S2M, we believe the key to success in complex, multi-market environments lies in combining industry expertise, tailored messaging, and seamless team integration."
Guillaume Charron, Managing Director, S2M
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