case study
Centric Software | Driving Growth in China
Global leader in Product Lifecycle Management (PLM) and digital transformation solutions
S2M
October 16, 2025
•
4 min
about project
Expanding Centric Software’s Global Reach into China
Centric Software is a global leader in Product Lifecycle Management (PLM) and digital transformation solutions, serving industries such as retail, fashion, food & beverage, cosmetics, and personal care. As part of its strategic global expansion, China emerged as a key priority market. Centric aimed to capture greater market share and foster meaningful engagement with selected key accounts across sectors.
To accelerate growth in this dynamic market, Centric sought a partner with deep expertise in China’s market dynamics and business culture, someone capable of navigating local nuances and driving rapid business success.
PROJECT KPI
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240+
Key Decision Makers Engaged
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36
Qualified Meetings Organized
55%
Conversion to Sales Opp.
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problem statement
Navigating a Complex and Competitive Market
Centric faced multiple challenges in engaging large enterprises in China:
- Limited Local Insights: Difficulty tailoring messaging without market-specific data.
- Overwhelming Market Size: Hard to prioritize high-value accounts.
- Shallow Engagement: Challenges in moving beyond initial contacts.
- Fragmented Internal Engagement: Difficulty showcasing solutions across departments.
- Maximizing New Solution Value: Struggled to leverage technical upgrades quickly.
OUR APPROACH
Targeted ABM and Localized Engagement
S2M implemented a holistic strategy to accelerate Centric’s growth in China:
- Account Mapping & Prioritization: Focused on high-potential accounts for maximum ROI.
- Localized Communication Strategy: Tailored messaging to resonate with Chinese decision-makers.
- Departmental & Executive Outreach: Expanded engagement across senior executives and departments.
- Lead Qualification & Strategic Engagement: Ensured productive, value-driven meetings.
Client Testimonial
What our Client Says
"S2M has proven to be more than an extension of marketing — they are an accelerator. Quickly reaching the right customers with relevant content makes all the difference, and that’s exactly what S2M delivers."
- R. Lei, Field Marketing Manager China, Centric Software
THE FINAL RESULT
Driving Measurable Growth and Opportunities
S2M’s approach delivered strong outcomes:
- 240+ Key Accounts Engaged: Gathered actionable market insights.
- 100+ Expressions of Interest Generated: Sparked meaningful connections.
- 36 Strategic Executive Meetings: Strengthened relationships and discussions.
- 50%+ Conversion to Sales Opportunities: Generated significant business growth.
"Conquering competitive markets requires strategy and flexibility. Our partnership with Centric Software shows how targeted account engagement, combined with localized insights, unlocks key business opportunities."
- Guillaume Charron, Managing Director, S2M
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