case study

Movacolor | Driving Global Expansion Through Strategic Partner Acquisition

Movacolor | Leader in Dosing Technology

Industry

Enterprise software

S2M

October 3, 2025

•

4 min

about project

Expanding Movacolor’s Global Partner Network

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Movacolor, a leading provider of precision dosing and color dispensing systems, aimed to grow its global partner network. The company sought a focused outreach campaign to identify and engage high-quality partners in key regions, driving growth and reinforcing its industry leadership.

PROJECT KPI

4 Regions

Covered

70+

Qualified Meetings

Won

Multiple Partners

problem statement

Challenges in Partner Acquisition Across Multiple Markets

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Movacolor faced several hurdles in expanding its partner network:

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Lack of Dedicated Internal Resources: Without a dedicated internal team for global partner recruitment, Movacolor needed an external partner to manage outreach, lead generation, and qualification.
Identifying High-Quality Partners: They required a strategy to find and engage partners aligned with their values and business objectives.
Global Outreach Across Diverse Markets: Engaging prospects across regions with unique market dynamics added complexity to the campaign.

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OUR APPROACH

A Strategic, Global Partner Search

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S2M partnered with Movacolor to design and execute a comprehensive global partner recruitment strategy:

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Account Identification & Mapping: High-potential partner accounts across Europe, Asia, and the Americas were analyzed, secured, and mapped, ensuring a strategic approach to outreach.
Localized Outreach: Messaging was tailored to each region to clearly communicate Movacolor’s value proposition and resonate with local prospects.
Efficient Qualification Process: S2M provided a steady flow of qualified leads, ready for engagement, allowing Movacolor’s internal team to focus on converting leads into partnerships.

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Client Testimonial

What Our Client Says

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"S2M’s expertise in global partner outreach allowed us to identify and connect with the right partners without stretching our internal resources. Their structured approach and localized messaging helped us expand our network and accelerate growth in key markets."‍

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Marc de Pater, Chief Commercial Officer, Movacolor

THE FINAL RESULT

Driving Growth and Visibility Worldwide

‍
The campaign delivered strong, measurable outcomes:

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Expanded Global Partner Network – Movacolor successfully established multiple new partnerships across Europe, Asia, the Americas, and key emerging markets, strengthening its international presence.

Exceeded Lead Generation Targets – With over 70 qualified meetings booked, the campaign surpassed objectives by 125%, generating high-quality prospects for long-term collaboration.

Increased Brand Presence – Enhanced visibility led to stronger recognition in new markets and industries.

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"Partnering with Movacolor shows how outsourcing global partner search can deliver tangible results while letting internal teams focus on core business. At S2M, we specialize in designing and executing multi-region outreach strategies that open doors to high-value partnerships and drive business growth."

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Guillaume Charron, Managing Director, S2M

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