case study
Quadient | Building a global scalable lead generation engine
Quadient | Leading Global Automation software vendor
S2M
September 15, 2025
•
5 min read
about project
Expanding Business in a Competitive Landscape
Quadient, a leading global provider of automation and customer experience solutions, was embarking on a major expansion. With a portfolio that includes Customer Experience Management, Business Process Automation, and Mail-Related Solutions, they needed a sophisticated, long-term partner to accelerate their sales growth in new markets. The company faced a challenge in adapting its outreach to a multinational business environment and strengthening its position in a highly competitive market, all while maintaining its brand identity and reputation for secure, sustainable business connections.
PROJECT KPI
€97+ Million
Sales Pipeline Generated
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20+
Markets covered
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1300+
Highly qualified meetings organized
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problem statement
A Scalable Global Lead Generation Engine
We created a long-term strategic partnership with Quadient to build a robust and scalable lead generation engine. Our approach was a comprehensive and flexible solution tailored to their unique needs. Our work was built on three key pillars:
- Strategic Market and Audience Insights: We conducted thorough research to identify key targets and refine messaging to resonate with local markets across the APAC, Americas, and EMEA regions.
- Targeted Outreach Campaigns: We executed large-scale lead generation campaigns, nurturing both inbound and outbound leads to ensure a consistent flow of high-quality sales opportunities.
- Account-Based Marketing (ABM): We implemented a strategic ABM framework to penetrate high-value accounts and secure new business in critical sectors.
OUR APPROACH
Measurable Growth and Market Positioning
This collaboration was a major success, resulting in significant, measurable growth for Quadient. Over the course of our multi-year partnership, our efforts contributed to:
- Sales Pipeline and Revenue: We generated €97+ million in sales pipeline and helped acquire new clients that resulted in over €17+ million in new revenue.
- Business Development: We organized more than 1,300 highly qualified meetings, with over 50% of those converting to confirmed sales opportunities.
This partnership empowered Quadient to grow more quickly and efficiently, solidifying their market position on a global scale.
What our client said
"S2M has been a true global partner for Quadient, giving us coverage across key regions and ensuring consistency in our outreach. Their contribution to our pipeline has been massive, directly supporting new client wins and accelerating revenue growth. They’re not just an outsourced SDR team — they’re an extension of our sales engine."
Tamir Signal, Chief Marketing Officer | Quadient
THE FINAL RESULT
20+
Markets covered with lead generation and ABM services
€97+ million
Sales pipeline generated
1300+
Highly qualified meetings organized
