case study

Software AG | Accelerating Growth & Pipeline in APAC

Software AG | Global leader in integration, APIs, and business process solutions

S2M

September 30, 2025

4 min read

about project

Scaling APAC Growth With a Predictable Outbound Model

Software AG is a global leader in integration, APIs, and business process solutions, empowering organizations to connect applications, data, and devices to accelerate their digital transformation. To achieve scalable growth across the APAC region, the company partnered with S2M to generate a consistent pipeline of sales-ready opportunities across multiple markets.

Building on the success of an initial pilot project, Software AG expanded its partnership with S2M into a broader program covering Singapore, Malaysia, Australia, New Zealand, Hong Kong, China, and Korea.

PROJECT KPI

$20M

Sales Pipeline

65

Confirmed Sales Opportunities

120+

Qualified Meetings Organized

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