(02) Outbound Lead Generation

Create demand withTargeted Outbound Lead Generation

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Cut through the noise with timely, relevant messaging that opens doors and drives pipeline

Outbound lead generation remains a critical strategy for reaching prospects who haven’t yet expressed interest. Our outbound programs combine deep targeting with compelling messaging to engage cold audiences and activate new opportunities.

We help you create demand where it doesn’t yet exist, opening doors and generating pipeline faster.

we can help you

Build Laser-Focused Prospect Lists
Hyper targeted lead generation for the best results and ROI

Using robust data and ICP criteria, we identify the exact companies and contacts to target for maximum impact.

Craft Personalized Messaging
Personalized Lead Generation and ABM in Europe, Asia and USA, in local languages

Each outreach sequence is tailored to resonate with specific pain points and business drivers.

Run Multi-Touch Outreach Campaigns
Global ABM and Lead generation programs to support B2B SaaS and Technology companies in their growth

We combine emails, calls, and social touches to engage prospects across channels and increase response rates.

Qualify Leads Early
Expert BANT Lead Qualification

Our processes filter out unqualified contacts, so your sales team focuses only on opportunities with true potential.

Accelerate Pipeline Creation
Lead Generation and Sales Acceleration to boost Sales Pipeline in any location in Europe, Asia, North America

Proactive outbound efforts generate new leads and open doors that inbound alone may miss.

Analyze & Refine Campaigns
Expert SDR, ABM and Lead Generation services

Continuous tracking of results helps us optimize messaging, targeting, and timing for ever-better outcomes.

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Frequently asked question

What is outbound lead generation?

Outbound lead generation is the proactive engagement of target accounts and decision-makers through SDR-led outreach (phone, email, LinkedIn) to create qualified meetings and pipeline opportunities.

Who benefits most from outbound programs?

Companies with complex B2B sales cycles and high-value deals ($50k–$500k+) where relationships with multiple stakeholders are needed to drive revenue.

How do you build the right account list?

We apply the TAL Review Framework: validate your ICP, score accounts, and use lookalike modeling to expand into similar, high-potential targets.

How do SDRs personalize outreach?

Our SDRs are trained on your value proposition, industry use cases, and competitor landscape, then craft messaging tailored to the persona’s pain points.

What channels are used for outbound?

We orchestrate phone, email, and LinkedIn touchpoints to build credibility and secure executive engagement.

How do you measure outbound effectiveness?

✅ Qualified meetings booked
✅ Attendance and conversion to opportunities
✅ Pipeline created and influenced

How quickly will I see results?

Our structured onboarding and ramp-up aim to deliver the first qualified meeting within 30 days of execution.

What makes S2M’s outbound unique?

We focus on quality, not volume. Unlike traditional lead-gen providers, we deliver executive-level conversations that align with your ICP and pipeline goals.

Ready to create something amazing?

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