(02) Outbound Lead Generation
Create demand where none exists - yetwith Targeted Outbound Lead Generation
Cut through the noise with timely, relevant messaging that opens doors and drives pipeline
Outbound lead generation remains a critical strategy for reaching prospects who haven’t yet expressed interest. Our outbound programs combine deep targeting with compelling messaging to engage cold audiences and activate new opportunities. We help you create demand where it doesn’t yet exist—opening doors and generating pipeline faster.
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Using robust data and ICP criteria, we identify the exact companies and contacts to target for maximum impact.
Each outreach sequence is tailored to resonate with specific pain points and business drivers.
We combine emails, calls, and social touches to engage prospects across channels and increase response rates.
Our processes filter out unqualified contacts, so your sales team focuses only on opportunities with true potential.
Proactive outbound efforts generate new leads and open doors that inbound alone may miss.
Continuous tracking of results helps us optimize messaging, targeting, and timing for ever-better outcomes.
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Frequently asked question
We partner with ambitious B2B companies selling high-value, complex solutions. Our clients range from global leaders like Cisco, Tata Communications, and VISA to fast-scaling innovators in Technology, SaaS, Fintech, and Manufacturing.
If your average deal size sits between $50,000 and $500,000+, and you need to navigate multi-stakeholder, long-cycle sales, you’re in our sweet spot.
Our SDR teams are based in Spain, France, Canada, Thailand, and China, giving us a global footprint with local cultural insight. We deliver campaigns worldwide — wherever your prospects are, we can engage them.
We don’t just count dials or emails — we measure what matters:
✅ Meetings booked
✅ Meeting attendance rates
✅ Conversion to opportunities
✅ Pipeline influenced & generated
You’ll have full visibility through our reporting dashboards and structured review meetings, where we align on results and continuously optimize performance.
We follow a Kick-Off framework that ensures alignment and sets your campaign up for success:
1. Pre-Kick-Off Prep – You’ll receive a structured onboarding pack to capture your value proposition, ICP, competitors, and priorities.
2. Kick-Off Call – We align with your sales and marketing teams, review your ICP and TAL, and lock in campaign goals.
3. Two-Week Ramp-Up – Includes SDR training, messaging development, account research, and tool setup.
4. Campaign Launch – Within 30 days, we start generating qualified conversations.This process ensures we move fast without sacrificing quality.
Our goal is to deliver your first sales-qualified lead within 30 days of campaign execution. We prioritize early wins while building a scalable outbound engine that compounds over time.
Most agencies chase volume. We focus on value.
❌ Others: generic lead gen, spray-and-pray outreach
✅ S2M: intelligence-led, human-powered SDR teams trained to understand your ICP, personalize at scale, and convert conversations into pipeline.
It’s not about more calls — it’s about the right conversations with the right people at the right time.