(06) Channel Marketing
Enable your partners. Extend your reach.
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Empower resellers, distributors, and partners with programs that amplify demand.
Your partners are a powerful extension of your sales force. We design and execute channel marketing programs that provide your partners with the content, campaigns, and support they need to succeed. By enabling your ecosystem, you increase reach, boost brand awareness, and accelerate pipeline growth through collaborative marketing efforts.
we can help you
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We develop sales and marketing toolkits, training, and resources that enable your partners to effectively promote your solutions.
Collaborative marketing programs increase brand awareness and trust in your partner networks.
From onboarding to ongoing coaching, we ensure partners have what they need to succeed.
Set up efficient processes for lead distribution and tracking between you and your channel partners.
Access new markets, geographies, and verticals through your partner ecosystem.
Monitor partner-driven demand and sales pipeline impact to optimize your channel strategy continuously.
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Frequently asked question
We partner with ambitious B2B companies selling high-value, complex solutions. Our clients range from global leaders like Cisco, Tata Communications, and VISA to fast-scaling innovators in Technology, SaaS, Fintech, and Manufacturing.
If your average deal size sits between $50,000 and $500,000+, and you need to navigate multi-stakeholder, long-cycle sales, you’re in our sweet spot.
Our SDR teams are based in Spain, France, Canada, Thailand, and China, giving us a global footprint with local cultural insight. We deliver campaigns worldwide — wherever your prospects are, we can engage them.
We don’t just count dials or emails — we measure what matters:
✅ Meetings booked
✅ Meeting attendance rates
✅ Conversion to opportunities
✅ Pipeline influenced & generated
You’ll have full visibility through our reporting dashboards and structured review meetings, where we align on results and continuously optimize performance.
We follow a Kick-Off framework that ensures alignment and sets your campaign up for success:
1. Pre-Kick-Off Prep – You’ll receive a structured onboarding pack to capture your value proposition, ICP, competitors, and priorities.
2. Kick-Off Call – We align with your sales and marketing teams, review your ICP and TAL, and lock in campaign goals.
3. Two-Week Ramp-Up – Includes SDR training, messaging development, account research, and tool setup.
4. Campaign Launch – Within 30 days, we start generating qualified conversations.This process ensures we move fast without sacrificing quality.
Our goal is to deliver your first sales-qualified lead within 30 days of campaign execution. We prioritize early wins while building a scalable outbound engine that compounds over time.
Most agencies chase volume. We focus on value.
❌ Others: generic lead gen, spray-and-pray outreach
✅ S2M: intelligence-led, human-powered SDR teams trained to understand your ICP, personalize at scale, and convert conversations into pipeline.
It’s not about more calls — it’s about the right conversations with the right people at the right time.