(01) ABM & ABX
Win your most Important Accounts with Precision ABM & ABX
Tailored, multi-stakeholder programs that engage entire buying committees
Account-Based Marketing (ABM) and Account-Based Experience (ABX) are more than buzzwords, they’re powerful strategies that help you focus your marketing efforts on your highest-value targets.
At S2M, we design personalized account-based programs that speak directly to each stakeholder within your key accounts, ensuring your messaging resonates and drives collective action. From targeted campaigns to seamless buyer experiences, we help you win and grow your most important relationships.
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We craft personalized campaigns that address the specific needs, pain points, and goals of every key stakeholder in your target accounts, ensuring messaging resonates across the full decision-making team.
By delivering tailored, relevant communications, we help you move buying groups faster through evaluation and decision phases, reducing time-to-close.
Customized content and omnichannel experiences build stronger relationships, increasing engagement and conversion rates among high-value accounts.
Our ABM/ABX programs foster collaboration between your sales and marketing teams, ensuring consistent messaging and coordinated outreach that maximizes impact.
Focus your budget and resources on the accounts that matter most, reducing waste and increasing returns through precise targeting.
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We build repeatable and measurable ABM/ABX frameworks that evolve with your business needs, enabling consistent success across multiple accounts and campaigns.
Featured Work
Cross-Industry
Enterprise software
Banking software
Quadient | Building a global scalable lead generation engine
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Enterprise software
Cross-Industry
Banking software
Software AG | Accelerating Growth & Pipeline in APAC
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Frequently asked question
Account-Based Marketing (ABM) focuses on orchestrated marketing campaigns around high-value accounts, while Account-Based Experience (ABX) goes further, aligning sales, marketing, and customer success to deliver a seamless buyer experience across every touchpoint.
At S2M, we bring both together, ensuring every engagement is relevant, timely, and designed to move accounts closer to revenue.
ABM and ABX are most effective for B2B companies with long, complex sales cycles and high-value deals (typically $50k–$500k+).
If your growth depends on engaging multi-stakeholder buying groups across global enterprises, ABM/ABX ensures your resources are focused where they can have the greatest impact.
We use our TAL Review Framework to:
- Validate your Ideal Customer Profile (ICP)
- Map high-value, high-potential accounts
- Apply “lookalike” targeting to expand intelligently
- Score and prioritize accounts based on deal potential and strategic fit
This ensures you’re not just targeting more accounts, but the right accounts.
We track impact at both the account level and the pipeline level:
✅ Account engagement (meetings, content interactions, multi-threading)
✅ Pipeline creation and acceleration within target accounts
✅ Expansion opportunities across business units or regions
✅ Revenue contribution from ABM/ABX-driven accounts
You’ll have full visibility through reporting dashboards and regular review meetings.
Our onboarding follows a structured Kick-Off Best Practices framework:
1. Align on ICP and TAL with your sales and marketing teams
2. Build or refine your target account list
3. Develop buyer persona insights and tailored messaging maps
4. Launch multi-channel engagement (email, LinkedIn, SDR outreach, digital plays)
This ensures campaigns are aligned, strategic, and execution-ready.
Yes — unlike pure consultancies, we deliver end-to-end ABM/ABX:
- Strategic design (ICP, TAL, messaging, account plans)
- Execution at scale (multi-channel campaigns led by SDRs and marketing)
- Ongoing optimization based on performance data and market insights
That means we don’t just tell you what to do, we make sure it gets done.
Most agencies chase volume. We focus on value.
Absolutely. With SDR and marketing teams based in Spain, France, Canada, Thailand, and China, we bring global reach with local expertise, tailoring engagement to cultural nuances while ensuring consistent global execution.
Most agencies chase volume. We focus on value.
❌ Many providers: focus on marketing-only plays or generic lead generation.
✅ S2M: intelligence-led, sales-aligned, and human-powered.
We combine deep account intelligence, personalized SDR engagement, and orchestrated marketing to deliver true ABX, where every account interaction feels consistent and buyer-centric.