case study
Sparck | Enabling Sales Teams to Focus Where It Matters Most – Closing
Sparck | Leader in sustainable packaging
S2M
September 16, 2025
•
4 min read
about project
Scaling Pipeline While Enabling Sales Focus
Sparck Technologies provides automated packaging solutions that help e-commerce and logistics companies optimize fulfillment with innovative, sustainable technology. To accelerate growth, Sparck partnered with S2M to generate qualified opportunities while allowing its sales team to focus on closing deals and advancing strategy.
PROJECT KPI
Won
Multiple New Clients
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52%
Conversion to Sales Opp.
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90
Meetings Booked
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problem statement
Balancing Pipeline Growth with Sales Productivity
Sparck needed to expand its pipeline without overloading its sales team with prospecting tasks. The key challenges were:
- Generating leads that strictly matched Sparck’s ICP and industry focus.
- Securing access to senior decision-makers in e-commerce and logistics.
- Freeing sales teams to focus on closing deals rather than chasing unqualified prospects.
OUR APPROACH
A Precision-Targeted SDR Program
S2M implemented a program designed to deliver high-quality opportunities while integrating seamlessly with Sparck’s sales operations:
- ICP-Centric Targeting — Prioritized Sparck’s defined industries and buyer personas to ensure each opportunity was a strategic fit.
- Executive Access — Secured conversations with senior decision-makers where Sparck’s solutions created the most value.
- Agile Partnership — Embedded with Sparck’s teams for fast feedback, strategy alignment, and full management of outreach execution.
Client Testimonial
Hear from Our Client
“S2M has been a game-changer for generating quality leads tailored to our target industry and ICP. Their services opened doors to key decision-makers, allowing our team to focus on closing deals and refining strategy. Their responsiveness and communication make the collaboration seamless.”
— David Gray, SVP Sales, Sparck Technologies
THE FINAL RESULT
Pipeline Growth That Frees Sales to Close Deals
- Consistent flow of ICP-qualified opportunities.
- Direct access to senior decision-makers in target industries.
- Sales teams able to dedicate full attention to deal-closing and strategy.
“When sales teams are tied up prospecting, growth slows. S2M shows how precise ICP targeting and executive access let sales focus entirely on conversion and strategy — scaling the pipeline efficiently without sacrificing productivity.”
— Guillaume Charron, Managing Director, S2M
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