How We Measure ABM Program Success at S2M

May 5, 2023 |

How We Measure ABM Program Success at S2M

ABM is irreplaceable in today’s B2B world, because more targeted, data-driven, and better-designed engagement always works. At S2M, we strive to support organizations in their quest for a winning Account-Based mission to crack the toughest accounts and find the biggest deals. To ensure this program is on track to meet the end global of our clients, we provide them with quantifiable insights, analytics, market intelligence / knowledge, and feedback to demonstrate the performance during the post-execution.
Such reports and alignments not only allow our clients to see and track the progress of our work but also enables real-time optimization of initiatives, bringing more agility and dynamics to our collaboration.

Our  weekly reports highlight the key performance of the week. They of information on upcoming meetings / upcoming qualification / traction on interests / relevant market feedback / plans for the upcoming week, etc. Reports with such insights will allow you to have full transparency on the ongoing program.

The intermediary report will be presented to you mid-program, providing analytics on the campaign progression and activity. Such report not only provides a comprehensive overview of the results but also emphasizes the qualitative value of the program and performance by the S2M team.

We will perform regular alignment calls with your team to align on the strategy (to reproduce what’s great and modify what needs improvement), receive meeting feedback, and provide key market insights/intelligence to make sure that there’s no gap in understanding from both parties.
After each call, we follow-up with a summary of the discussion, the sales feedback provided by the sales team, agreed next-steps for past meetings / upcoming meeting / current leads / etc., and any additional topics addressed during the call. This sets the stone as short-term guidance for both our clients and S2M’s internal team.

For each meeting organized, we will prepare a comprehensive meeting form consisting of information on:

  • the qualification performed based on the qualification criteria / questions validated
  • scoring of the opportunity
  • overview information on the target
  • latest market intelligence on the target and the profile
  • participants
  • validated agenda
  • etc.

With such a consolidated overview, it allows your sales team to fully dedicate their time to meeting preparation to maximize their performance during the meeting.
Depending on your own KPIs we can adapt our reports accordingly, to ensure you are always keeping on track of your objectives. This tailored approach guarantees that S2M’s ABM strategies align with the client’s goals, delivering the best possible results.

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Whether you’re considering a Lead Generation trial program or ready to run ABM at scale, discover how we can help you get to results faster.