S2M Services as Part of Your ABM Strategy
Support your Account Based Marketing Strategy
Acquiring a third-party vendor to support your ABM strategy might pose a few challenges such as quality control and lack of tangible results. The quality of the work produced by external agencies might not match your expectations. As a consequence, your ABM teams may lack actionable insights and valuable data to carry on with the mission. Also, to compensate for the lack of results, you may find yourself in a situation where you need to perform the tasks on your own (again), duplicating and complexifying the work.
At S2M, we strive to design, refine, and power the most important elements of your Account-Based Marketing mission to help you achieve desired success. No matter how far you are in your ABM journey – defining ICP, building target lists, or running campaigns – we can pick up where you left off, and fuel measurable results. Thanks to the consistent close alignment with your ABM stakeholders, we can be 100% sure that the quality of our efforts matches your expectations at all times.
We have a proven history of enhancing opportunity creation while minimizing inputs on the client-side. Our methodology and expertise in conducting ABM programs have enabled our clients to accelerate their growth and boost ROMI.
How do we make it possible? Well, there are a few things:
We provide hyper-tailored end-to-end premium services to our clients. Our services require minimum effort and time from our clients’ side. Our services scope covers designing your Ideal Customer Profile (ICP) and buyer personas to measuring, monitoring, forecasting, and reporting the campaign results.
No commitment or large HR investment
To support your ABM strategy, you need capable resources to support each milestone. In many cases, it is difficult for companies to allocate resources just for ABM activities or find suitable candidates with ABM background / experience. With S2M services, you don’t have to worry about recruiting, onboarding, and training. We come equipped with experienced inside sales who will be dedicated to your ABM activities full-time.
Best-fit account identification and targeting
Based on your Ideal Customer Profile (ICP), we identify, design, and target 100% of your best-fit accounts and the Key Decision Makers. With S2M services, you can expect 100% evangelization of your target accounts with personalized messages fitting different personas based on needs / challenges / interests.
We only require spending 0.5 days with your sales team to kick-off the program. This leaves minimum effort and time investment from our client’s side, providing flexibility and additional free time for our clients.
S2M services do not replace or disrupt your existing marketing ecosystem. Rather, we enhance and improve your current processes after spending 0.5 days with you and your team.
Experienced team and proven methodology
Without having to incur additional HR costs for hiring and training, our experienced inside sales will be dedicated to your campaign full-time, along with other valuable resources including Senior Manager, Data Analyst, IT Support, and our Top Management.
S2M has been supporting software / tech clients for over 10 years, largely contributing to accelerated growth and market evangelization of our clients. Over the years, we have developed a sustainable S2M methodology reflecting our expertise and experience. Our methodology is not limited by the type of solution or providers and is universally applied to any type business / markets / geographies.
Shorter sales cycle
We reach out to the Key Decision Makers at your best-fit accounts, pitch the right messages, engage to generate interest, qualify using the agreed qualification questions, and pass the information to your sales team consisting of market intelligence and qualification information – so that the meeting is ‘sales-ready’, allowing your sales team to solely focus on performing the meeting.
Higher win rates
S2M enhances and grows opportunity creation, as well as marketing qualified meetings to sales confirmed opportunities conversion rate. Over the years, S2M has proven its high benchmark, and we’re trusted by clients in generating concrete results at any given time.
To facilitate our new clients in decision-making, we offer risk-free pilot programs with preferential pricing and conditions. Depending on your needs, you can explore different options of the pilot program (standard and compressed).