case study
Building a global scalable lead generation engine
Quadient | Leading Global Automation software vendor
S2M
September 11, 2025
•
5 min read
about project
Expanding Business in a Competitive Landscape
Quadient, a leading global provider of automation and customer experience solutions, was embarking on a major expansion. With a portfolio that includes Customer Experience Management, Business Process Automation, and Mail-Related Solutions, they needed a sophisticated, long-term partner to accelerate their sales growth in new markets. The company faced a challenge in adapting its outreach to a multinational business environment and strengthening its position in a highly competitive market, all while maintaining its brand identity and reputation for secure, sustainable business connections.
PROJECT KPI
€97+ Million
Sales Pipeline Generated
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20+
Markets covered
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1300+
Highly qualified meetings organized
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problem statement
A Scalable Global Lead Generation Engine
We created a long-term strategic partnership with Quadient to build a robust and scalable lead generation engine. Our approach was a comprehensive and flexible solution tailored to their unique needs. Our work was built on three key pillars:
- Strategic Market and Audience Insights: We conducted thorough research to identify key targets and refine messaging to resonate with local markets across the APAC, Americas, and EMEA regions.
- Targeted Outreach Campaigns: We executed large-scale lead generation campaigns, nurturing both inbound and outbound leads to ensure a consistent flow of high-quality sales opportunities.
- Account-Based Marketing (ABM): We implemented a strategic ABM framework to penetrate high-value accounts and secure new business in critical sectors.
OUR APPROACH
Measurable Growth and Market Positioning
This collaboration was a major success, resulting in significant, measurable growth for Quadient. Over the course of our multi-year partnership, our efforts contributed to:
- Sales Pipeline and Revenue: We generated €97+ million in sales pipeline and helped acquire new clients that resulted in over €17+ million in new revenue.
- Business Development: We organized more than 1,300 highly qualified meetings, with over 50% of those converting to confirmed sales opportunities.
This partnership empowered Quadient to grow more quickly and efficiently, solidifying their market position on a global scale.
THE FINAL RESULT
20+
Markets covered with lead generation and ABM services
€97+ million
Sales pipeline generated
1300+
Highly qualified meetings organized
