Business Growth in the post GDPR era

S2M-group is your global partner for new business generation & account-based sales acceleration.

Drive new business development by testing 100% of your target market

Increase Share of Wallet and strengthen relationships within key accounts

80% of your revenue comes from 20% of your customers.
Our goal is to identify and qualify the 20% of prospects that will represent 80% of your pipeline tomorrow.

B2B Data & Content

GDPR Compliant B2B Data

The time of pre-packaged on-shelf data is far gone.
Build your own DataMart. 

Do you want to stay at the top of your target market while being compliant with GDPR?

Then, a segmented, tailor-made and purpose-built database is a must!

Whether your goal is to run webinars, organize events or drive highly-targeted marketing campaigns, you can rely on our data solutions which are designed to meet the strictest data privacy laws (GDPR, CAN-SPAM, CASL, …), allowing you to seamlessly engage and convert your audience.

We can support you in either building your custom database, or help you to audit, clean and enrich your existing B2B data.

Leveraging audience segmentation, enables us to match a specific purpose with the right stakeholder, ensuring a process of relevance which is in line with the principle of legitimate interest.


  • Identify your Target Market (TAM) & Measure your current Market share
  • B2B data compliant to privacy regulations
  • Precisely segmented database to engage the best stakeholders
  • Enhance Go-to-Market planning and execution
  • Increase ROI by focusing only on potential buyers


CASE STUDY – A leading Asian vendor uncovered their full market potential by identifying 100% of their Target Market and drove sustainable improvement in marketing campaigns.

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Free Data Trial


Highly-targeted Data and Content 

Embed data privacy and personalization into your ABM

Engaging your most valuable accounts, especially in line with GDPR & global compliance standards, can be challenging; you need to maintain personalized interactions with your best customers and top-rated prospects without interfering with personal privacy legislation.

By bringing together careful account planning, market intelligence and highly qualitative business data, we provide a comprehensive solution to execute personalized account-based strategies and engage decision-makers with relevant messages and content.

This approach allows accurate fact-based decision-making, while aligning your teams and channel partners to address each account with the right solution.

Not only, will you gain insights into your key accounts, but you will also be able to access the right tools and knowledge to reach your audiences with a perfectly GDPR-compliant customized message.


  • Planification and orchestration of key accounts
  • Match the right content with the right stakeholder
  • Create highly personalized messages and
  • Design effective and trigger-based campaigns
  • Save time by aggregating account research and market trends
  • Better collaboration and communication between your internal & external teams, customers and management board

CASE STUDY – A Fortune 500 top technology company deep-dived into key accounts, unlocking actionable insights and up-sell / cross-sell capabilities to expand Wallet Share by $ 20 Million.

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Data-driven Content Marketing

Account-Based Demand Generation

GDPR Compliant Lead Generation

Generate New Opportunities with your Ideal Customers

Lead Generation goes far beyond tele- or email marketing; when well executed, it can deliver predictable and recurring results.

In practice, we are able to:  identify either 100% of your target market or all of the buying centers in your strategic accounts, engage your potential buyers in a fully GDPR-compliant manner and qualify those prospects who are more likely to purchase.

The goal is to feed sales pipelines with weekly qualified meetings (MQL/MQA), leading to opportunities (SQL), with an average lead to opportunity conversion rate (SAL) of over 50%. Our global team of industry specialists and IT focused native-speaking consultants is at the front for our customers, across 5 time-zones and 3 continents.


  • Target and qualify prospects who are most likely to purchase within strategic segments & industries
  • Increase your pipeline volume and velocity, boost your sales opportunities
  • Focus on relevant Value Propositions and ensure privacy compliance
  • Increase your visibility & fine-tune your messaging
  • Secure your business on short and long-term perspectives by not missing any RFI/RFP
  • Build credibility, relationships and increase your brand awareness

CASE STUDY – A Gartner Magic Quadrant niche player generated € 26 Million by acquiring new customers in highly competitive markets.

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3 months pilot

Outsourced campaigns execution

Streamline campaign process to results

Email marketing campaigns are a powerful tool for an organization’s business growth, but its success depends on the amount of time and effort you put into it.

When marketing teams are overwhelmed with campaign execution, they can’t focus on strategic projects and high-level tasks. Moreover, modern marketing automation systems are complex and require technical skills that are not typically found in marketing departments.

We address this problem by providing highly skilled campaign experts dedicated to streamline the entire campaign implementation and execution process. This flexible extension of your internal team will allow you to increase the volume, quality and efficiency for all campaign types. Benefit from our experts’ extensive technical proficiency and real-world expertise with leading marketing automation systems and sales enablement tools.


  • Volume and efficiency: run more campaigns to generate more leads or deepen relationships
  • Expertise brought in-house: processes, setting-up and execution
  • Cost & Time saving: cut hiring and training costs
  • Return on Employee Investment increase: let your team can focus on higher level endeavors
  • Flexibility: extend your team when and where you need it

CASE STUDY – A Deloitte Fast 500 award winner, doubled annual domestic market revenue and pioneered in emerging market expansion by signing a deal with a Top 10 Ukrainian investment Bank and founding a strategic channel partner

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Campaign Automation Program





Our S2M-Group experts can provide support to your company to achieve your goals and behave as a powerful extension of your marketing & sales team.

We also provide consultancy and training sessions, to transfer our expertise and knowledge to your teams. Empower your employees with effective techniques and methods to boost your pipeline.

We share our knowledge, you enhance your performance.