As a first step of our data-driven bottom-up approach, we scour the world’s data to map out all potential target segments in order to find the best product-market fit.
Thus we start designing your Ideal Customer Profile (ICP) and monitor the related data-driven insights to select the most promising target markets.
Stress testing your Ideal Customer Profile (ICP) will help your teams to identify 100% of your targets, apply an account based strategy. Fully evangelize your target
by engaging with all Key Decision Makers (team buyers, power users & internal influencers) to improve your brand awareness and do not miss an RFI/RFP.
By only targeting qualified target & audience (KDM) along with pre-agreed agenda & topics, software vendors know that 100% of their new meetings (MQL)
will be Qualified Meetings and may lead to a Qualified Opportunity (SQL). The added benefit for your team, is to shorten the sales cycle and improve your sales velocity.
AGENDA & TOPICS
Our Science of Revenue is based on our patented bottom-up methodology from “market insights-to-client”. It helps you scaling and driving sales growth,
by aligning your sales and marketing teams with weekly predictable lead (MQL) generated by your marketing team and accepted by your sales team at least in 50%* of cases.*
Ratio we get with 150 clients in EMEA, US, LATAM or APAC since 2009