S2M-group | Offers – Lead Generation & Smart Account Plan

Value Selling into practice
for IT Companies

S2M-group is your global partner for new business generation & account-based sales acceleration

Drive new business development by testing 100% of your target market to generate quick wins and uncover untaped segments.

Increasing your share of wallet and strenghten your relationship with your key accounts.

Value Selling in Practice for IT Companies

S2M-group is your global partner for new business generation & account-based sales acceleration.

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80% of your revenue comes from 20% of your customers.
Our goal is to identify the prospective 20% that can represent 80% of your pipeline tomorrow.


Drive new business development by testing
100% of your target market to generate quick wins
and uncover untapped segments.


Increase your Share of Wallet
and strengthen relationships
with your key accounts.

 Data & Predictive Analytics

TARGET MARKET ANALYTICS


Transform Data into Insights

Both your market and your product/service offer are changing, which affects your Ideal Customer Profile (ICP), action plans, Go-to-Market programs and objectives. To stay on top of your target market, identify trends and patterns in your segments and accounts. We fuel our methodology with the most vibrant proofs of Product/Market Fit and Value Proposition evaluation on your market: case studies and dynamic reviews of your current sales pipeline. Once the relevant firmographics and buying signals have been isolated and scored, we are able to update your Total Addressable Market (TAM) and Go-to-Market Strategy to improve your targeting effectiveness, predictive capabilities and return on marketing investment through better planning and resources allocation.

BENEFITS

• Identify 100% of your target market (TAM) & measure your current marketshare
• Focus on all the right targets and engage the best stakeholders with relevant Value Propositions
• Enhance your predictive capabilities in go-to-market planning and execution
Increase return on marketing investment by focusing solely on potential buyers

Target Market Analytics

CASE STUDYA leading Asian vendor uncovered their full market potential by identifying 100% of their Target Market and drove sustainable improvement in marketing campaigns.

READ CASE STUDY
FREE DATA TRIAL

SMART ACCOUNT PLAN – ABM


CASE STUDYA Fortune 500 top technology company deep-dived into key accounts, unlocking actionable insights and up-sell / cross-sell capabilities to expand Wallet Share by $ 20 Million.

READ CASE STUDY
SMART ACCOUNT PLAN

Bring Intelligence to your Accounts Data

By bringing together account planning, market intelligence and custom data, we provide detailed mapping of your most promising prospective or existing accounts. It includes all buying centres fitting your Ideal Customer Profile, pin-pointed key decision makers with their associated Value Propositions to communicate but also the shareholding structures, business activities, relevant industry insights, customer & competitor landscape as well as a results snapshot to track your goals advancement. This approach allows calculated decision-making while aligning your teams and channel partners to address each account with the right solution. It also provides actionable insight that drives business performance by identifying up-sell and cross-sell opportunities while building credibility and increasing brand awareness.

BENEFITS

• Better use of engagement time and trigger an account mapping based on opportunity detection
• Planification and orchestration of existing accounts that offer the best opportunities of cross/up-selling
Collaborate and communicate with your internal & external teams, customers and management board
• Assess the health of any account and identify customers at risk
Build customer loyalty by aligning your resources & solutions with their key strategies & initiatives
Save time by automatically aggregating account research and market trends

Data & Predictive Analytics

We know that 80% of your revenue comes from 20% of your customers.
Our goal is to identify those 20% prospects out there which will represent 80% of your pipeline tomorrow


TARGET MARKET ANALYTICS

Transform Data into Insights

Both your market and your product/service offering are changing, which impacts your Ideal Customer Profile (ICP) definition, action plans, go-to-market programs and objectives. In order to keep a true understanding of your target market, identify trends and patterns in your segments and accounts we based ourselves on the most vibrant proofs of a Product/Market Fit and Value Proposition’ impact on your market: case studies and those from your competitors as well as a review of your sales pipeline. Once the relevant firmographics and buying signals have been isolated and scored, we are able to update your Total Addressable Market (TAM) definition and go-to-market strategy to enhance your targeting effectiveness, predictive capabalities and improve your return on marketing investment (better planning and ressources’ allocation).

Benefits

• Identify 100% of your target market (TAM) & measure your current marketshare
• Focus on all the right targets and engage the best stakeholders with relevant value propositions
• Enhance your predictive capabilities in go-to-market planning and execution
• Increase return on marketing investment by focusing solely on potential buyers

Target Market Analytics

Case study – A Gartner Magic Quadrant niche player, generated € 26 Million from acquiring new customers in highly competitive markets


SMART ACCOUNT PLAN – ABM

Bring intelligence to your accounts' data

Bringing together account planning, market intelligence and custom data, we provide detailed mapping of your most promising prospective or existing accounts with all buying centers fitting your Ideal Customer Profile, pin-pointed key decision makers and value propositions to share, shareholding structures, business activities, relevant industry insights, customer and competitor landscape and results snapshot to track your goals advancement.This approach allows swift and thoughtful decision making, aligning your teams and channel partners to address each account with the right solution, provide actionable insight that drives business performance by Identifying up-sell and cross-sell opportunities while building credibility and increasing brand awareness.


Benefits

• Enhance engagement time and trigger an account mapping based on opportunity detection
• Plannification and orchestration on existing accounts that offer the best opportunities of cross/up-selling
• Collaborate and communicate with your internal & external teams, customers and management board
• Assess the health of any account and identify customers at risk
• Set customer loyalty by aligning your resources & solutions with key customer strategies & initiatives
• Save time by automatically aggregating account research and market trends

Case study – A Gartner Magic Quadrant niche player, generated € 26 Million from acquiring new customers in highly competitive markets

 Lead Generation

To source new customers, you need new qualified opportunities (SQL).
To get new qualified opportunities, you first need to get new qualified accounts (MQA).

LEAD GENERATION / SEGMENT MARKETING


Generate New Opportunities with your Ideal Customers

Lead Generation, based on Segment Marketing, goes far beyond tele- or email marketing. When well executed, it is capable of delivering predictable and recurring results. In practice, we are able to leverage your Ideal Customer Profile to identify 100% of your target market, engaging with and qualifying prospects more likely to purchase. The goal is to feed the sales pipeline with weekly qualified meetings (MQL/MQA) leading to opportunities (SQL) with an average lead to opportunity conversion rate (SAL) over 50%. Our global team of industry specialists and IT focused native-speakers consultants is on the front for our customers across 5 time zones and 3 continents.


BENEFITS

Target and qualify prospects who are most likely to purchase within strategic or prospective segments & industries
Increase your pipeline volume and velocity by loading new qualified accounts (MQA)
Increase your visibility & fine-tune your messaging
Secure your business on short and long-term perspectives by not missing any RFI/RFP

CASE STUDYA Gartner Magic Quadrant niche player generated € 26 Million by acquiring new customers in highly competitive markets.

READ CASE STUDY
3 MONTHS PILOT

LEAD GENERATION / ACCOUNT BASED SALES DEVELOPMENT, RETENTION & GROWTH


CASE STUDYA Deloitte Fast 500 award winner, doubled annual domestic market revenue and pioneered in emerging market expansion by signing a deal with a Top 10 Ukrainian investment Bank and founding a strategic channel partner

READ CASE STUDY
3 MONTHS PILOT

Increase Share of Wallet and Account Team Efficiency

Create targeted Pipelining on your prospective or existing accounts by identifying up-sell and cross-sell opportunities for each buying center. Reach out to the key decision makers with customised Value Propositions that align your solutions with their strategic goals and business challenges. We are able to support your account team (AE, KAM, Specialists, Partners, etc,) to help meet their objectives, drive larger deals, improve Share of Wallet, shorten sale cycles and improve customer satisfaction/ lifetime value, while strenghtening your position as a trusted advisor.

BENEFITS

• Address each account with the right solution(s) at the right time
• Gain decisive insights to prioritise your commercial actions
Align all stakeholders with your targeted account’s business issue and opportunities
• Focus on relevant Value Propositions
Build credibility, relationships and increase your brand awareness


Lead generation

To get new customers, you need new qualified opportunities (SQL) …
but to get new qualified opportunities, you first need to get new qualified accounts (MQA)


LEAD GENERATION / SEGMENT MARKETING

Generate new opportunities with your Ideal customers

Lead Generation, based on segment marketing, goes far beyond tele- or email marketing. When well executed, it is capable of delivering predictable and recurring results.In practice, we are able to leverage your Ideal Customer Profile to identify 100% of your target market, engage and qualify prospects who are the more likely to purchase to feed the sales pipeline with weekly qualified meetings (MQL/MQA) leading to opportunities (SQL) with an average lead to opportunity conversion rate (SAL) over 50%.Our global team of Industry specialists and IT focused native-speakers consultants is on the front for our customers across 5 time zones and 3 continents.

Benefits

•Target and qualify prospects who are most likely to purchase within strategic or prospective segments & indsutries
•Increase your pipeline volume and velocity by loading new qualified accounts (MQA)
•Increase your visibility & fine-tune your messaging
•Secure your business on short and long-term perspectives by not missing any RFI/RFP

Case study – A Gartner Magic Quadrant niche player, generated € 26 Million from acquiring new customers in highly competitive markets



LEAD GENERATION / ACCOUNT BASED SALES DEVELOPMENT, RETENTION & GROWTH

Increase Share of Wallet and Account Team Efficiency

Create targeted pipeline on your prospective or existing key accounts by identifying up-sell and cross-sell opportunities for each buying center and reaching out to the key decision makers with 100% customized value propositions in order to align your solutions with their strategic goals and business challenges.We are able to support your account team (AE, KAM, Specialists, Partners,…) meet their objectives drive larger deals, improve share of wallet, shorter sale cycles and enhance customer satisfaction and lifetime value while strenghtening your position as a trusted advisor.

Benefits

• Address each account with the right solution(s) at the right time
• Gain decisive insights to prioritize your commercial actions
• Align all stakeholders on your targeted account’s business issue and opportunities
• Focus on relevant value propositions
• Build credibility, relationships and increase your brand awareness

Case study – A Gartner Magic Quadrant niche player, generated € 26 Million from acquiring new customers in highly competitive markets

Software


Marke+™, the new sales acceleration platform developed by S2M-group, eases your broad reaching and account based strategies by bringing intelligence into the accounts’ data. This will help you find, engage and stay aligned to your best accounts and targets until and beyond the closing.

Marke+ is not

– Another online BI platform.
– Another data vendor´s web portal.
– Another telemarketing company’s web portal.

Marke+ is

– Building a plug and play steering tool to empower valuable data- Supporting and not teaching B2B sales and marketing professionals
– Paving the way to untapped accounts all around the world

Keep me informed

Software

Coming soon: The new sales acceleration platform developed by S2M-group eases your broad-reaching and account based strategies by implementing intelligence into account data. This will help you find, engage and stay aligned with your best accounts and targets until and beyond the closing.


It is not

• Another online Business Insights platform.
• Another data vendor´s web portal.
• Another telemarketing company’s web portal.


It is

• Building a plug-and-play steering tool to empower valuable data.
• Supporting, not teaching, B2B sales and marketing professionals
• Paving the way to untapped accounts all around the world.