SOFTWARE & INVESTMENT

PRODUCT . INVESTMENT . STRATEGY

 

IN-HOUSE SOFTWARE

We are happy to announce the launch of our own software division with few exciting projects fitting with our data-driven methodology. Indeed, we’ve decided to follow this mantra “If you would be well served, serve yourself.”

VIZU is a predictive business decision tool which provide actionable insight that drives business performance by designing your Ideal Customer Profile (ICP) and monitoring the related data-driven insights. Define and control your product/market fit, vizualize your Total Addressable Market and drive your go-to-market strategy based on data insights.

VIDEOLEAD allow you to painlessly create value around a piece of content by automatically generating and aggregating different type of linked content (video, audio, text, annexes, technical papers, Q&A, …) which will then evolve around the original content in a structured and time-stamped way.

This content system will be naturally enriched by your internal content creators (sales, technical, marketing, …) and by visitors (comments, Q&A, …), allowing you to streamline, centralize and structure all type of materials for knowledge sharing or lead acquisition.

Predict, visualize, test
and drive your growth



Digitalize, localize, share
and aggregate contents in a click



IN-HOUSE SOFTWARE

We are happy to announce the launch of our own software division with few exciting projects fitting with our data-driven methodology. Indeed, we’ve decided to follow this mantra “If you would be well served, serve yourself.”

VIZU is a predictive business decision tool which provide actionable insight that drives business performance by designing your Ideal Customer Profile (ICP) and monitoring the related data-driven insights. Define and control your product/market fit, vizualize your Total Addressable Market and drive your go-to-market strategy based on data insights.

Predict, visualize, test
and drive your growth




VIDEOLEAD allow you to painlessly create value around a piece of content by automatically generating and aggregating different type of linked content (video, audio, text, annexes, technical papers, Q&A, …) which will then evolve around the original content in a structured and time-stamped way.

This content system will be naturally enriched by your internal content creators (sales, technical, marketing, …) and by visitors (comments, Q&A, …), allowing you to streamline, centralize and structure all type of materials for knowledge sharing or lead acquisition.

Digitalize, localize, share
and aggregate contents in a click



INVESTMENT STRATEGY

During the past few years, we’ve looked at several acquisitions. We tried different approaches: equity, investment, service for equity, joint-venture into subsidiary or HQ company, and so on. Some deals went trough, some don’t. But we’ve learned a lot about what we really want, what type of company makes sense for us and what deal structure fit the best.

Deal Type

Majority share or takeover of sales & marketing B2B software companies.

Dev. Level

MVP or product/market fit stage

Ticket

Up to 300k euros

Geographies

Regions where we have offices nearby

Offer

Our offices, partners, customers and our sales & marketing army

INVESTMENT STRATEGY

During the past few years, we’ve looked at several acquisitions. We tried different approaches: equity, investment, service for equity, joint-venture into subsidiary or HQ company, and so on. Some deals went trough, some don’t. But we’ve learned a lot about what we really want, what type of company makes sense for us and what deal structure fit the best.

Deal Type

Majority share or takeover of sales & marketing B2B software companies.

Dev. Level

MVP or product/market fit stage

Ticket

Up to 300k euros

Geographies

Regions where we have offices nearby

Offer

Our offices, partners, customers and our sales & marketing army

SO HERE IS THE TYPE OF PROFILE WE ARE LOOKING FOR:


B2B

We are, as of now, exclusively looking for B2B software or IT companies developing sales & marketing solutions for large corporations (Financial Services, Telco, …). Those are the most interesting targets to acquire for us, as it will support our solutions portfolio’s growth.We are willing to incubate and accelerate the growth of those which are still at the MVP or product/market fit stage by offering some space in our offices, our network of clients and partners plus our army of experienced sales and marketing teams.

DATA MASTER

We don’t believe in the historical data vendors model. Data has to be fresh and not decaying on a shelf. Moreover, we are convinced that contacts data in the B2B world offers no great interest anymore. But, we do believe in solutions that offer the possibility to generate validated custom data from scratch (targets list, account mapping, KDM identification, …) so if you have a product which is designed for that purpose, we would love to discuss with you!

INTERNATIONAL SCOPE

The internationalization of the solution provided is paramount. We need to be able to deliver our solutions portfolio on a global scale for our customers.

1 Customer / POC

Even for early stage companies, we require at least a POC or a customer (not even a paying one!).Customer validation proves that you have found a set of customers and a market who react positively to the product. Now, it’s time to begin scaling your business. Good thing, that’s what we do best. We are experienced growth seekers with a repeatable and scalable customer acquisition process.

SO HERE IS THE TYPE OF PROFILE WE ARE LOOKING FOR:


B2B

We are, as of now, exclusively looking for B2B software or IT companies developing sales & marketing solutions for large corporations (Financial Services, Telco, …). Those are the most interesting targets to acquire for us, as it will support our solutions portfolio’s growth.We are willing to incubate and accelerate the growth of those which are still at the MVP or product/market fit stage by offering some space in our offices, our network of clients and partners plus our army of experienced sales and marketing teams.

DATA MASTER

We don’t believe in the historical data vendors model. Data has to be fresh and not decaying on a shelf. Moreover, we are convinced that contacts data in the B2B world offers no great interest anymore. But, we do believe in solutions that offer the possibility to generate validated custom data from scratch (targets list, account mapping, KDM identification, …) so if you have a product which is designed for that purpose, we would love to discuss with you!

INTERNATIONAL SCOPE

The internationalization of the solution provided is paramount. We need to be able to deliver our solutions portfolio on a global scale for our customers.

1 Customer / POC

Even for early stage companies, we require at least a POC or a customer (not even a paying one!).Customer validation proves that you have found a set of customers and a market who react positively to the product. Now, it’s time to begin scaling your business. Good thing, that’s what we do best. We are experienced growth seekers with a repeatable and scalable customer acquisition process.