MARKET INSIGHTS & DATA

PREDICT . REACH . SCALE

 

DATA GENERATION

Not addressing 100% of your target markets today, might lead you to a challenger position tomorrow!

Of course it might be costly to evangelize your target markets, but how much does it cost you to be absent from your ideal customer’s long list and to let your competitors earn more market shares?

In order to delve deeper into the complex sales process, you must develop a full understanding of your Product/Market fit by identifying your Ideal Customer’s pains and demonstrate a unique value proposition per decision maker.

Moreover, in order to seize your Total Addressable Market (TAM) it’s crucial to identify all your Key Decision Makers (KDM) at the right level whether it be at the mother company, subsidiary or business unit level, in your local market, your region or even at worldwide scale!

For that reason, we apply a bottom-up approach for each of your products by listing and qualifying all potential targets fitting with your Ideal Customer Profile (ICP), performing a custom account mapping and identifying partners or competitors.

Once we have an accurate referential, we start providing you with relevant data (targets&KDM), target per target, to update your go-to-market strategy and build unbeatable sales & marketing campaigns.

  • Connector.

    Product/Market Fit Control

    By helping you monitor and correct on the fly your Product/Market Fit accordingly to the market movements we are sure to constantly keep all the right targets in scope. Mastering this step also allow gaining decisive insights to prioritize your commercial actions.

  • Connector.

    Total Addressable Market (TAM)

    Our bottom-up approach is designed to identify the most promising segments for each of your product to quantify your TAM, calculate your current footprint on each markets, thus making possible the definition of a thoughtful and hyper-targeted go-to-market strategy.

  • Connector.

    Account Based Marketing (ABM)

    We go the extra mile by ensuring qualification at every step of our processes so you can leverage our data to build effective marketing and sales campaigns without having to worry about the data to feed them. Get the certainty to focus on all the right accounts and engage with the best stakeholders at every level.

DATA GENERATION

Not addressing 100% of your target markets today, might lead you to a challenger position tomorrow!

Of course it might be costly to evangelize your target markets, but how much does it cost you to be absent from your ideal customer’s long list and to let your competitors earn more market shares?

In order to delve deeper into the complex sales process, you must develop a full understanding of your Product/Market fit by identifying your Ideal Customer’s pains and demonstrate a unique value proposition per decision maker.

Moreover, in order to seize your Total Addressable Market (TAM) it’s crucial to identify all your Key Decision Makers (KDM) at the right level whether it be at the mother company, subsidiary or business unit level, in your local market, your region or even at worldwide scale!

For that reason, we apply a bottom-up approach for each of your products by listing and qualifying all potential targets fitting with your Ideal Customer Profile (ICP), performing a custom account mapping and identifying partners or competitors.

Once we have an accurate referential, we start providing you with relevant data (targets&KDM), target per target, to update your go-to-market strategy and build unbeatable sales & marketing campaigns.

  • Connector.

    Product/Market Fit Control

    By helping you monitor and correct on the fly your Product/Market Fit accordingly to the market movements we are sure to constantly keep all the right targets in scope. Mastering this step also allow gaining decisive insights to prioritize your commercial actions.

  • Connector.

    Total Addressable Market (TAM)

    Our bottom-up approach is designed to identify the most promising segments for each of your product to quantify your TAM, calculate your current footprint on each markets, thus making possible the definition of a thoughtful and hyper-targeted go-to-market strategy.

  • Connector.

    Account Based Marketing (ABM)

    We go the extra mile by ensuring qualification at every step of our processes so you can leverage our data to build effective marketing and sales campaigns without having to worry about the data to feed them. Get the certainty to focus on all the right accounts and engage with the best stakeholders at every level.


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DATA ENRICHMENT

If you want to detect buying patterns and signals to map out segments within your target markets, you need to have an accurate referential that matches your Ideal Customer Profile.

Within 1 year
0%
Of Your contact data becomes outdated

Both your market and your product/service offerings are changing, which impacts your Ideal Customer Profile definition and market database relevancy.

In order to keep your data clean and up to date as well as to achieve a true understanding of your target markets, we provide data enrichment service dedicated to processing and feeding your existing database with the most relevant info on the market.

  • Connector.

    DATA GAP ANALYSIS

    Performing a Data Gap Analysis is crucial to identify where to concentrate the data collection efforts, reduce unnecessary data maintenance costs and achieve an overall better performance and target markets perception.

  • Connector.

    DATA SCORING

    We perform score on your data in order to identify the targets with the highest probability to convert into customers. Transform your data into insights to identify, qualify and develop new or existing B2B markets.

  • Connector.

    DATA ENGINES

    Your CRM or Marketing Automation Tool deserve to be treated as racing engines. That’s why we provide high-quality data to fuel them in order to deliver superior results for your business.

DATA ENRICHMENT

If you want to detect buying patterns and signals to map out segments within your target markets, you need to have an accurate referential that matches your Ideal Customer Profile.
Within 1 year
0%
Of Your contact data becomes outdated

Both your market and your product/service offerings are changing, which impacts your Ideal Customer Profile definition and market database relevancy.

In order to keep your data clean and up to date as well as to achieve a true understanding of your target markets, we provide data enrichment service dedicated to processing and feeding your existing database with the most relevant info on the market.

  • Connector.

    DATA GAP ANALYSIS

    Performing a Data Gap Analysis is crucial to identify where to concentrate the data collection efforts, reduce unnecessary data maintenance costs and achieve an overall better performance and target markets perception.

  • Connector.

    DATA SCORING

    We perform score on your data in order to identify the targets with the highest probability to convert into customers. Transform your data into insights to identify, qualify and develop new or existing B2B markets.

  • Connector.

    DATA ENGINES

    Your CRM or Marketing Automation Tool deserve to be treated as racing engines. That’s why we provide high-quality data to fuel them in order to deliver superior results for your business.