Getting the Right Attention on Social Media

s2m-admin marketing

We all count the likes. It would be unnatural not to. It’s how we learn. Put something out there and feel the reaction. Intensive learning, and the stakes only get higher with practice. Apply marketing to that and your strategy starts to reflect human valuations of success. It’s not about the sales anymore. It’s about how people react. It feels …

Demonstrate the Business Case & Ensure Value Alignment

s2m-admin marketing

The value-based qualification process aims to identify the gap between your Value Propositions and your targets’ pains. In other words, if their existing or future goals, plans and related challenges look like the ones you or your competitors faced and solved efficiently with existing clients, either they’re a good fit and you can move forward with the relationship, or it’s …