Getting the Right Attention on Social Media

s2m-admin marketing

We all count the likes. It would be unnatural not to. It’s how we learn. Put something out there and feel the reaction. Intensive learning, and the stakes only get higher with practice. Apply marketing to that and your strategy starts to reflect human valuations of success. It’s not about the sales anymore. It’s about how people react. It feels …

Attract, Retain and Grow your Most Profitable Customers

s2m-admin sales

Each new business case will enrich your market awareness and allow your organization to generate new customers faster, but also increase revenue on existing accounts by enabling the exploitation of your Product/Market Fit to facilitates cross-sell and up-sell activities; thus increasing revenue, customer lifetime value and sales velocity. Understanding and seeing your accounts is more important than ever. The key …

Demonstrate the Business Case & Ensure Value Alignment

s2m-admin marketing

The value-based qualification process aims to identify the gap between your Value Propositions and your targets’ pains. In other words, if their existing or future goals, plans and related challenges look like the ones you or your competitors faced and solved efficiently with existing clients, either they’re a good fit and you can move forward with the relationship, or it’s …

Uncover Key Components of Value for Prospective Stakeholders

s2m-admin sales

Apply Lead Generation campaigns to align with your customer’s needs. Tailor Value Propositions to pique & gauge the interest of all stakeholders at all levels. Providing an account-orientated strategy allows us to support you on two main Go-to-Market Strategies: Choosing new accounts and/or new markets where we can identify indicators of success and untapped value. Choosing the best approaches to …

Benchmark Your Market Awareness & Perception

s2m-admin Challenges

The process begins with understanding your target market’s case studies: by enriching your understanding of your Product/Market Fit to list and qualify all potential targets fitting with your Ideal Customer Profile (ICP) at a market or account level (Account Based Marketing) you will be able to close more customers faster. Our work starts by helping you translate your business objectives …